A BIT ABOUT ME

I'm a NYC based Creative Director with an art direction background that loves brand strategy and writing. Championing the team and doing my best to create work that makes you feel the feels is my forte. Currently consulting across beauty, entertainment, and tech. Let's connect.

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At ByHeart, I led the in-house design and copy team and was responsible for how the brand showed up meaning its voice, visual world, and point of view. My focus was making work that felt culturally sharp, emotional, and grounded in what actually mattered to parents, while still delivering on the business objectives. I pushed the team to take smart risks, raise the bar creatively, and bring clarity to a category that is incredibly personal, all while building a great creative culture. I worked closely with Brand, Comms, Digital, Retail, Medical, and R&D to make sure creative wasn’t just executing against strategy, but helping shape it. I also oversaw agency and partner work to ensure everything felt cohesive and true to the brand.

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Before that, at Ritual, I built and ran a multidisciplinary creative team across packaging, art direction, video, copy, and 3D, alongside freelancers. I led concepting and execution for big, story-driven concepts across packaging, social, retail, events, and advertising. I partnered closely with leaders across Brand, Growth, Social and Innovation to translate business needs into work that was thoughtful and modern. I also worked hand-in-hand with creative ops on planning, budgeting, hiring, and resourcing.

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"I like my beats funky. I'm spunky. I like my oatmeal lumpy."​ -Digital Underground