Ritual

Health, Wellness, TV

Credits

Creative Direction/Concept - Me, Jane Helpern

VP Creative - Fiel Valdez

Art Direction - Kasha Killingsworth

Copy - Michael Arrieta

Project Management - Kelley King

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Production Company - Obsidian

Executive Producer - Anna Heinrich

Head of Production - John Curtis

Director - Jackie Bao

DP - Jackie Bao, Gemma Doll-Grossman

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From timed intercourse to unexplained loss, trying to get pregnant can feel like a marathon... and sometimes a sprint.

Our prenatal campaign portrays pregnancy and TTC as a physically and emotionally demanding sport — featuring the world's most powerful athletes (those trying to conceive) aka the real body builders. 

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