Ritual
Health, Wellness, Product Launch Campaign
Credits
Creative Direction - Me
Art Direction - Kimmie Torgerson
VP Creative - Fiel Valdez
Copy - Amanda Bachman
Packaging Design - Robyn Cadavona
Director of Social - Jordan Hughes
Video Editing - Viddy Chawla
Photography - Kat Borchart
DP/Cinematography - Erynn Lamont
Wardrobe - Sandy Phan
HMU - Sparkle Tafao
Set Design + Styling - Sam Margherita, Caroline Hwang
TTC can be a long and tiring journey, where it starts to feel like a never-ending chore. And current fertility products sound the same and look the same, spilling repeated content that is not very inspiring. We wanted to bring the sexy back into the process and make those TTC women feel empowered about their choices, no matter their age.
Whether you’re daydreaming about dosages or fantasizing about fertility windows, Ritual Fertility Support is all about knowing what you want and getting it. With a ménage à trois of hard-hitting myo-inositol, CoQ10, and NAC, your bedroom activities are covered — even when you’re in the nude. So take it all off (the pressure) and get it just how you like it: an all-in-one formula to support conception outcomes at any age.
Science covered, sparks lit. Talk fertility to me.
The launch flexed across .com, e mail, paid and organic social, printed collateral, retail, digital ads, podcasts, wildpostings and LA influencer event.
