Ritual
Health, Wellness, Product Launch Campaign
Credits
Creative Direction - Me
Art Direction - Kimmie Torgerson
VP Creative - Fiel Valdez
Copy - Amanda Bachman
Packaging Design - Robyn Cadavona
Director of Social - Jordan Hughes
Video Editing - Peter Quinn, Viddy Chawla
Photography - Kat Borchart
Videography - Justin Francis
Wardrobe Stylist - Sandy Phan
HMU - Caitlin Wronski
Set Design + Prop Styling - Shelby Kay
Event Photography - Zach Rubin
The juggle is real.
Work, finances, kids… your plate isn’t just full, it’s teetering. You’ve tried to find relief through exercise, me time, and more, but these add yet another to-do to balance. So build in stability with daily cortisol management. Ritual Stress Relief’s first-of-its-kind BioSeries™ 3-in-1 technology works with your body’s normal cortisol levels, giving you the internal foundation to take on each daily juggle with stress support.
Our Ready, Steady, Release Stress Relief launch flexed across .com, e mail, social, printed collateral, retail, influencer kit, digital ads, podcasts, and NYC launch event. A particular piece of content starring yours truly went viral totaling over 11+ million views across Reels and TikTok.
